Did you know the User Experience Researcher and User Interface Designer are in the list of 100 best jobs in the United States of America, with the potential of their attractiveness to grow even more? And not just in the USA, but everywhere in the world. This goes hand in hand with the fact that, in this digital era that we are living in, a well designed UX and UI make an application or website more attractive, reliable and accessible. With this in mind, the companies will only continue to look for talented UX and UI designs that can further transform the presence of their business in the digital world. Now, if you are interested in one of these two positions, pay attention to the rest of the article. We will discuss the essence of User Experience vs User Interface in detail.
What is User Experience (UX)?
According to the User Experience Professionals Association, User experience (UX) is “an approach to product development that incorporates direct user feedback throughout the development cycle (human-centered design) in order to reduce costs and create products and tools that meet user needs and have a high level of usability (are easy to use).” Or, in simple words, user experience is your interaction with the computer, mobile phone, or even the place of the buttons on your tv remote.
So, when a company invests greatly in UX when developing their app/platform/website, over the time, they enjoy many benefits as:
- Increased sales and revenue;
- Reduced training and support costs;
- Less time spend on development and maintenance;
- Increased customer satisfaction.
What is User Interface (UI)?
While UX is what you feel when using the product/service, User Interface is what you see i.e. the visual design of a software or a product. With over 1.9 billion websites, and more than 7 million apps available across iOS and Android platforms to download in 2022, UI is becoming more important each and every day. Companies are constantly trying to attract more customers, which is why they invest in UI for their products/services.
UI optimizes the reactiveness, and accessibility of the products, making sure that are intuitive and connect with the user. Same as with the User experience, the companies that invest significantly in User interface have the following advantages as:
- Increased appreciation by the final users;
- Reduced bugs and related costs;
- Increased customer retention and loyalty;
- Improved Search Engine Optimization (SEO).
Why is the combination of UX/UI so important?
Now, with clear understanding of UX and UI, and their benefits, let’s see why their combination is important.
Human behaviour is the main factor that influences user experience and user interface. With the right approach and understanding of psychological principles, UX/UI professionals can design the perfect product and keep users interested.
Let’s get through a simple test. What is the last website that you visited? Did it load quickly? Was it easy to find the info that you needed? If you answered no on any of these questions, probably you left the website. The stats say that 79% of the people that don’t find what they are looking for on the website will immediately visit another one. With this in mind, UX/UI professionals must be aware about and understand human behaviour, so that they can translate that into specific elements when creating the website/application in order to keep the attention of the final user. Also, nowadays there are additional analytical tools that help UX/UI professionals improve experience and interface constantly in order to achieve the desired reaction by their customers.
Finally, if you need an iOS mobile application for your business, Ux Builder is the choice for you.
Have any questions?